Enjoy the Essential is a whisper to the heart, an invitation to slow down and find yourself in simplicity. It is the beauty of a pure gesture: the soft touch of a cream that caresses your skin, an instant of stillness that puts you back in the center.
True happiness lives in small but profound moments:the time you dedicate to you, the breath that calms, the joy of being present.
Ikigai Beauty is a silent companion that turns self-care into an act of love, a journey into the rituals of Japan that becomes a journey within yourself.
Slow down. Breathe. Listen to yourself.
Enjoy the essential.
Ikigai is an ancient Japanese philosophy that aims to identify the meaning of our existence. The term originates from the combination of the words ‘iki’, Japanese for ‘life’, and ‘gai’, meaning ‘value’.
Our Ikigai is to create products for you based on natural ingredients for clean and light cosmetics that can accompany you mindfully in your daily life, enhancing and preserving beauty over time.