In Japan, exceptionalism is simplicity, luxury is serenity. Ikigai Beauty takes shape from these concepts, with the desire to create essential but high-performance products, for a clean and light cosmetics. A linear, daily routine, inspired by Japanese Beauty, involving several steps, from cleansing to the application of serum and cream, massaging the face down to the eyes and lips.
Ikigai is an ancient Japanese philosophy that aims to identify the meaning of our existence. The term originates from the combination of the words ‘iki’, Japanese for ‘life’, and ‘gai’, meaning ‘value’.
Being well has nothing to do with haste, the anxiety of a performance, it is slow movement, calm thinking, it is breathing. It is giving importance to small, simple things, to harmonious contact with the world and with oneself. Ikigai is for the Japanese, doing what you love in the right place, at the right time and finding your purpose in the world. Our Ikigai is to create products for you based on natural ingredients for clean, light cosmetics that can accompany you consciously in your daily life, enhancing and preserving your beauty over time.
