Natural Glow: Ikigai Beauty's new face scrub

Natural Glow: il nuovo scrub viso di Ikigai Beauty
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There are gestures that are not meant to change the skin.
They are meant to liberate it.

From this principle comes Natural Glow, the new facial scrub by Ikigai Beauty, officially presented during Cosmofarma 2026.

A product designed to renew the skin gently, respecting its natural balance and preparing it to best receive subsequent treatments.

Not a simple scrub. A ritual.

Many scrubs act only on the surface.
They exfoliate rapidly, but often leave the skin sensitized or dehydrated.

Natural Glow was born with a different approach.

Its formula combines exfoliating and moisturizing active ingredients to offer a complete treatment: while massaging, it smooths and renews the skin, while during application it helps to keep it soft, radiant, and balanced.

Because skin does not need to be stressed to improve.
It needs to be guided.

The key ingredients

Rice powder

A traditional ingredient of oriental cosmetic culture, known for its absorbent, soothing, and rebalancing properties. It helps improve complexion radiance and minimize the appearance of pores.

Micronized almond shell

Exfoliates gently, smooths skin texture, and helps stimulate microcirculation. Ideal even for impure skin thanks to its rebalancing action on sebum.

Hyaluronic acid

During application, it helps maintain hydration and comfort, strengthening the skin barrier and leaving the skin soft and firm.

How to use Natural Glow

Natural Glow fits into your routine after cleansing and before serum and cream.

Apply to clean skin, massage with circular movements, and leave on for a few minutes before rinsing.

This time is an integral part of the treatment: it allows the active ingredients to work on the skin completely.

The result is smoother, more uniform, radiant skin ready to receive everything else.

The perfect ritual for the summer season

Natural Glow is ideal during the summer because it helps rid the skin of impurities and dead cells, improving its radiance and uniformity.

Preparing the skin for the sun with gentle exfoliation means promoting a more even and lasting tan, while maintaining balance and hydration.

A new idea of exfoliation

With Natural Glow, Ikigai Beauty introduces a new way of understanding facial scrub: not an aggressive or occasional gesture, but an essential, balanced, and sensory ritual.

Because before nourishing the skin, you must liberate it.

ENJOY THE ESSENTIAL

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Discover more about Natural Glow HERE
Find the one closest to you HERE